A live meeting copilot that prompts the seller during the call.
Most "AI meeting tools" are recorders with a summary at the end. Electron is a live meeting copilot: it listens to the conversation in real time and prompts the seller with talking points, objection handling and competitor callouts as the meeting unfolds.
What "live" actually means
Most coaching arrives after the deal moves — too late. Electron's prompts arrive in the seller's UI within seconds of the trigger phrase. If the buyer says "we already use [competitor]", the relevant battlecard is on screen before the seller finishes their breath. If the buyer says "the budget isn't there this quarter", the response pattern that has worked on similar profiles is suggested — with the proof point already loaded.
What Electron prompts on
Talking points
Anchored to your playbook, the buyer's recent signals, and the deal's current stage.
Objection handling
Pattern-matched against your library of objection responses; ranked by what worked for similar buyer profiles.
Competitor callouts
Competitor names detected in-stream. Battlecard slides into view. Vendor-ecosystem overlap mapped automatically.
Discovery prompts
If a critical discovery question hasn't been asked by the back half of the call, Electron nudges the seller to ask it.
Before, during, after — one tool
- Before. Pre-meeting brief: attendee dossiers, recent signals, pain areas, discovery questions, value angles.
- During. Real-time prompts on screen as the conversation unfolds.
- After. Structured recap — sentiment, action items, draft follow-up, deal-risk score, CRM sync.
How Electron differs from passive meeting recorders
- Passive tools (Otter, Fireflies): record + summarize. Useful, but the seller is on their own during the call.
- Post-call CI (Gong, Chorus): record + analyze + coach later. Great for QA cycles; arrives after the deal moves.
- Electron: prompts during the call. Plus the recap. Plus the CRM sync.
Standalone or with ApexHunt
Electron is a standalone product. ApexHunt customers also get every meeting bound to an opportunity in the deal lifecycle, with full account context — buying-committee map, deal stage, signals, plays — feeding richer real-time prompts.