Why Electron exists
Sellers walk into calls under-prepared and walk out with notes nobody else can use. The market answered with conversation-intelligence tools that record the call and tell the seller — three days later, in a coaching review — what they should have said. By that point the deal has either moved or stalled.
Electron is built around a simpler idea: the most useful coaching is the kind that arrives during the meeting. Live battlecards. The objection-handling pattern that works for this buyer profile. The competitor's recent vulnerability. The account's last funding round and what it implies for budget. All surfaced in the seller's UI as the conversation actually happens.
Two ways to use Electron
Standalone
Bring your own CRM, upload your battlecards and competitor intel. Electron handles the live coaching, transcription, recap and CRM sync. Works with any video conferencing platform.
Inside ApexHunt
Every meeting is bound to an opportunity in ApexHunt's sales lifecycle. Electron gets full account context — buying-committee map, deal stage, signals, plays — for richer real-time prompts.
What Electron does
Real-time talking-point prompts
As the conversation unfolds, Electron surfaces the next-best thing to say — anchored to your team's playbook, the buyer's recent signals, and the deal's current stage. The seller stays in the conversation; Electron watches the room.
Live objection handling
When the buyer says "we already have something for that" or "the budget isn't there this quarter", Electron surfaces the response pattern that has worked for similar profiles — with the supporting proof point already pulled up.
Competitor callouts and live battlecards
Competitor names are detected in-stream. The relevant battlecard slides into view. Vendor-ecosystem overlap (which other vendors the account uses) is mapped automatically.
Pre-meeting brief and post-meeting recap
Before: attendee dossiers, recent signals, pain areas, discovery questions, value angles. After: transcript-in, structured-recap-out — sentiment, action items, draft follow-up, deal-risk score, CRM sync.
Meeting ↔ opportunity binding (ApexHunt)
Inside ApexHunt, every meeting is tagged to exactly one opportunity. No orphan recaps. One-click "create opportunity from this meeting". The deal carries its meeting history forever.
Where Electron fits in the AI sales stack
- Conversation intelligence (Gong, Chorus): great at post-call analytics and coaching cycles. Electron prompts during the call.
- Meeting transcription (Fireflies, Otter): great at notes. Electron does notes and live coaching and CRM-bound deal context.
- Sales lifecycle (ApexHunt): full prospecting + deal flow. Electron is the live-meeting module.
Numbers from early customers
- 2× increase in objections handled successfully on first pass — measured against pre-Electron baseline.
- ~70% reduction in post-call admin time (recap, action items, CRM update).
- Zero orphan recaps when bound to an ApexHunt opportunity — every meeting carries its deal context forward.
Frequently asked questions
Which video platforms does Electron support?
Zoom, Google Meet, Microsoft Teams. Calendar integration plus a desktop companion app for live capture.
Is Electron a recorder or a participant?
Electron joins as a recorder where regulation requires it; otherwise it captures audio via the seller's own desktop. The seller controls when it activates.
How does Electron handle privacy and consent?
Electron prompts the seller to disclose recording at the start of every call (configurable per region). Transcripts and recordings are tenant-scoped, encrypted at rest, and follow your retention policy.
Can I use Electron without changing CRMs?
Yes. Electron writes recaps, action items and risk scores into Salesforce, HubSpot, or via API into your custom CRM.